A prioritization advisory practice.

Peak Priorities helps organizations turn leadership direction into clear commitments and keep them aligned as they change. Our work is supported by Priorities.ai, the software we built for it.

01The partners

The people you work with.

Harry Max

Harry Max, Managing Partner

Executive coach, consultant and product design leader. Harry has been a founder and CEO, an operating executive, and an advisor to organizations including Apple, Adobe, DreamWorks, Google, Hewlett-Packard, Microsoft, PayPal, Planet Labs, Rackspace, Skype and Symantec. He wrote Managing Priorities: How to Create Better Plans and Make Smarter Decisions (Two Waves, 2024) and co-hosts the Traction Heroes podcast.

Wes Bright

Wes Bright, Managing Partner

Product leader and builder of Priorities.ai. Wes has been Head of Product at a venture-backed startup, an early product manager for The Rackspace Cloud, and a consultant to Aviva, Duke Energy, IHG, Progressive, Thomson Reuters, Truist and UnitedHealth Group. He has contributed to two books: Managing Priorities by Harry Max (Two Waves, 2024) and The Product Mindset by David DeWolf and Jessica Hall (Lioncrest, 2019).

Organizations we've worked with
Adobe Apple Aviva DreamWorks FleishmanHillard Google HP Hippo Insurance
IHG Inevitable Foundation ITHAKA Microsoft PayPal Planet Labs
Progressive Rackspace Thomson Reuters Trimergence Truist UnitedHealth Group

02Why this exists

Good people, working without a structure.

01

What we kept seeing

Leadership agreed on priorities in a room. Weeks later, teams were working from different versions of them, and nobody could say when they changed or why.

02

What it cost

Rework, stranded investment, and people who stopped committing deeply because commitments had stopped holding. The organizations rarely saw the cost, because nothing recorded it.

03

What we do about it

We work on the conditions around the decision: who decides, on what basis, how it travels, and how it changes. We built Priorities.ai so the record outlasts the meeting.

04The book

Managing Priorities.

Managing Priorities by Harry Max, book cover

How to create better plans and make smarter decisions

The book describes how organizations make and sustain priority decisions, and introduces the five-phase DEGAP® method.

About the book →

05The podcast

Traction Heroes.

Traction Heroes podcast artwork

Getting results in complex organizations, one real problem at a time

Conversations with Harry Max and Jorge Arango about getting results in complex organizations.

About the podcast →

Peak Priorities

Get in touch with us.